“At the same time, we wanted the best possible real-time insight into how our services are running.”
But we’ve increasingly focused on adopting new technologies without losing a reliable, trusted core,” says Witoff. “We generate massive amounts of data from the top to the bottom of our infrastructure that would traditionally be stored in a remote and dated warehouse. “That’s why we need to have our exchange on something we know will work.”Īdditionally, Coinbase sought a better data analytics solution. “We have creative, envelope-pushing engineers who are driving our startup with innovative new services that balance a delightful experience with uncompromising security,” says Witoff. We don’t want to reinvent solutions to already-solved foundational infrastructure.” Coinbase also strives to give its developers more time to focus on innovation. “We want to focus on how our customers interact with our product and the services we’re offering. “As a startup, we’re meticulous about where we invest our time,” says Witoff.
Scalability is also critical because Coinbase needs to be able to elastically scale its services globally without consuming precious engineering resources. “Just as a traditional bank would heavily guard its customers’ assets inside a physical bank vault, we take the same or greater precautions with our servers.” “We control hundreds of millions of dollars of bitcoin for our customers, placing us among the largest reserves in our industry,” says Witoff. Security is the most important of those tenets, according to Witoff. “As part of that, our core tenets are security, scalability, and availability.” “We’re now in the phase of legitimizing this currency and bringing it to the masses,” says Rob Witoff, director at Coinbase. As it prepared to respond to ever-increasing customer demand for bitcoin transactions, the company knew it needed to invest in the right underlying technology. Since its founding in 2012, Coinbase has quickly become the leader in bitcoin transactions.